Turn BD Signals Into Revenue

Recruitment business development happens in steps. Most agencies know every one. Far fewer have joined them together.

Firefish connects every stage between spotting an opportunity and turning it into a live job, so fewer opportunities stall in an inbox, a spreadsheet or somebody's memory.

Get the Opportunity In
And Make It Visible

A contact left in a browser tab isn't an opportunity, it's a memory, and one only its owner can act on. Firefish shortens the distance between noticing something and recording it, improves the contact so a recruiter can act today, and turns it into a Lead the whole team can see.

Pipeline Management

Your Pipeline. Your Strategy. Your Data.

Disconnected platforms make it hard to manage leads. Firefish lets recruiters build bespoke lead types, segment by stage, and track every opportunity in one place. This creates a clear, data-driven pipeline that fits how your agency wins business.
Create Lead types in seconds
Filter by status, campaign, or owner
Surface the right leads for every user, automatically
Use your CRM data to build a pipeline, not another list to maintain.
Pipeline Management

Every Action Captured. Every Lead Enriched.

When activity is spread across systems, context gets lost. Firefish records every call, email, and task against a single lead profile, enriched with full history and next steps. Recruiters can qualify hot leads into jobs instantly with confidence.
Instant access to full lead history and next steps
See every activity, outcome and owner - no digging
Qualify hot leads into jobs with data pre-filled
No more information loss. Just informed decisions, faster.

Start the Conversation
Then Keep It Alive

Very little recruitment business is won on a first message. These stages are about getting that message out while it's still relevant, keeping the follow-up going in the weeks the desk is busiest, and knowing which conversations have earned the next hour of your team's time.

Outreach

Write Faster with Email AI.

Recycling templates wastes time and risks sounding generic. Firefish Email AI creates structured, personalised outreach from recruiter prompts and profile data. This delivers messages that feel tailored and convert faster.
AI-written messages that feel personal
Personalised intros, follow-ups
Recruiter-defined prompts for speed and consistency
Use your data to say the right thing - fast
Outreach

Track Engagement with Email Intelligence

Guessing who’s interested leads to wasted follow-ups. Firefish Email Intelligence tracks every open, click, and reply across BD outreach. Recruiters can prioritise the warmest leads and strike while interest is high.
Open, click, and reply tracking built-in
Identify engaged leads and prioritise follow-up
Let data drive your next conversation, not gut feel.
outreach

Email Sequencing that helps stop client follow-ups going cold.

Consistent business development should not depend on recruiters remembering every next step. Build a structured email journey once, then let Firefish keep contacts moving through it automatically.
Create reusable email templates with personalised contact details.
Add multiple stages in the order they should be sent.
Choose the time between each follow-up.
Your messaging. Your timing. Your BD process, running consistently without the manual chasing.

Create Demand
Protect It
Convert It

Interest isn't revenue. A prospect who replies, takes your call and likes you is still not a client until Terms are agreed and a job exists. These last stages close that distance: give the client a genuine reason to respond, get commercially ready without stalling the conversation, then move the opportunity into delivery with its history intact.

Outreach

Spec CVs That Sell Powered by Your Data.

Spec CVs only work when they land with context. Firefish enriches candidate CVs with skills and summaries, enabling recruiters to target the clients most likely to respond. Recruiters send fewer CVs but win more conversations and revenue.
Build spec campaigns in clicks using candidate profile data
Enriched profiles mean every CV goes out with context that sells
Segment by lead type, industry or campaign to hit the right audience
With Firefish, spec CVs become a data-driven sales engine
outreach

Terms That Move Clients Forward.

Terms of Business should not slow down a warm client opportunity. Firefish eSign for Terms of Business connects company data, rate cards, Terms templates and signature activity in one workflow, helping recruiters prepare, send and progress agreements without jumping between tools.
Create Terms from the company record using existing client data
Populate agreements with the right company details and rate-card information
Send for signature and keep activity connected to the client record
Resend unsigned agreements without rebuilding the document
With Firefish, Terms move from preparation to signature without losing commercial momentum.

Ready to turn your data into revenue

Discover how Firefish unifies recruitment, sales and marketing data - all in one platform.
Book a demo
User interface showing a recruiter summary of a marketing professional named Sarah, and a list of potential job matches with company, location, and match percentage details.

Other Modules

AI Agents

From writing job ads to suggesting perfect matches, it’s your agencies force multiplier.

Business Development

No toggling tools, no copy-paste chaos. Just full-funnel visibility and smarter business development.

Analytics

Firefish Analytics turns activity into insight, and insight into faster, better business decisions.

Conversations

Keep every message, call, and task linked to the right person, job, or company.

Search and match

AI-powered matching, you’ll surface the best-fit candidates faster - and never leave value sitting idle in your CRM.

Job Workflows

Smooth, data-driven processes, with features designed to capture revenue faster and keep you compliant at every step.

FAQs

Is this a new product, or part of Firefish?

It's part of Firefish. Every stage described on this page runs inside the same CRM your recruiters already use for candidates, clients and jobs — there's no separate BD product to buy, install or connect. That's the point: the reason opportunities stall is usually that the stages live in different places.

We already use a separate prospecting tool. Does Firefish replace it?

Not necessarily, and it's worth asking a different question first: what happens after that tool identifies an opportunity? Prospecting tools are generally good at finding and enriching contacts. The risk is the opportunity then sits outside the system where your team manages clients, candidates and jobs. External lead sources can feed straight into the Firefish Leads workflow through the Leads API, so the two don't have to compete.

Will this create more admin for our recruiters?

It shouldn't, and if it does, something has been set up wrong. Recruiters resist CRM admin for good reasons, and asking them to enter more information would defeat the purpose. Capture, enrichment, sequencing and engagement all exist to reduce the manual effort of keeping the commercial picture usable, fewer copy-and-paste round trips, fewer follow-ups held in someone's head.

Does Firefish send business development emails automatically?

No. Email Sequencing lets a recruiter plan a series of communications in advance so follow-up doesn't depend on memory, and Email AI helps them finish and improve a message they've already started. The recruiter keeps ownership of relevance, timing, context and judgement, because in recruitment those are the parts that win the work.

We're already a Firefish customer. Do we have all of this?

Quite possibly more of it than you're currently using, for most agencies the gap is adoption rather than capability. What's included depends on your plan, so the quickest way to find out is to ask your account manager to walk one live opportunity end to end. That usually surfaces both what you already have and where the workflow is breaking.

Is this only for larger agencies?

No. The useful question isn't headcount, it's whether you want to run business development or build the system that runs it. Smaller agencies tend to value a workflow that holds together when BD is competing with delivery on the same desk. Larger ones tend to value consistency and visibility across recruiters and teams. Both are getting the same connected workflow, out of the box, without an integration project.

What happens once a BD opportunity becomes a job?

The Lead converts into the job, carrying the history that created it, the contact, the conversation, the engagement and the agreed Terms. Whoever delivers the role can see how the work was won. This is the handover most agencies rebuild from scratch, and it's the point where business development and recruitment delivery stop being separate processes.