Email sequencing that stops client follow-ups going cold

Most client conversations are not won with one email.

Firefish Email Sequencing helps your team send a planned series of personalised emails to client contacts and hiring managers. Build the follow-up once, enrol the right people and keep every opportunity moving without adding more manual admin.

‍No forgotten follow-ups. No scattered reminders. No separate sequencing tool.

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Your next client opportunity is already in your CRM

The opportunity exists. The relationship exists. The commercial signal is already sitting in Firefish.
Email Sequencing makes sure your team acts on it.

Keep every follow-up moving

Create a planned journey instead of relying on recruiters to remember every next step.

One BD standard for your whole agency

Give every recruiter a proven follow-up structure while keeping communication personal.

Automate the moments that matter

Start outreach when a contact enters a lead or when client terms are due for review, without losing time.

See every active sequence

Know which contacts are being nurtured, who owns the relationship and where they are in the journey.
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Turn better follow-up into more client conversations.

Consistent follow-up across the team
Structured outreach without the admin
Automatic action when leads are created
Full visibility of every live sequence

Build the follow-up once. Keep every opportunity moving.

Consistent business development should not depend on recruiters remembering every next step. Build a structured email journey once, then let Firefish keep contacts moving through it automatically.
Create reusable email templates with personalised contact details.
Add multiple stages in the order they should be sent.
Choose the time between each follow-up.
Control the days, sending window and email sender.
Your messaging. Your timing. Your BD process, running consistently without the manual chasing.

Start the right conversation at the right moment.

Not every client contact needs the same follow-up. Firefish lets you start sequences based on the reason someone needs attention, so outreach feels relevant rather than routine.
Enrol individual contacts directly from their Firefish record.
Add multiple contacts to a sequence from Contact Search.
Trigger follow-up automatically when a contact is added to a lead.
Start terms-review outreach before an important commercial date is missed.
The opportunity creates the action, so valuable contacts do not sit waiting for someone to remember them.

See what is moving.

Spot what needs attention.

When outreach is spread across individual inboxes and personal reminders, it is difficult to know which relationships are progressing. Firefish brings every active sequence into one clear view.
Select candidates and send a bulk email or text without switching tools.
Re-engage candidates you haven't spoken to in months, with a reason to call.
Turn a missing field into a conversation, and a conversation into a placement.
Everything stays inside Firefish. No exports, no fragmented workflows.
One connected view of client outreach, giving recruiters the clarity to act and managers the visibility to keep momentum moving.

Other Modules

AI Agents

From writing job ads to suggesting perfect matches, it’s your agencies force multiplier.

Business Development

No toggling tools, no copy-paste chaos. Just full-funnel visibility and smarter business development.

Analytics

Firefish Analytics turns activity into insight, and insight into faster, better business decisions.

Conversations

Keep every message, call, and task linked to the right person, job, or company.

Search and match

AI-powered matching, you’ll surface the best-fit candidates faster - and never leave value sitting idle in your CRM.

Job Workflows

Smooth, data-driven processes, with features designed to capture revenue faster and keep you compliant at every step.

FAQs

What is email sequencing for recruitment agencies?

Email sequencing is a structured series of emails sent to a contact over a defined period. It helps recruitment agencies create consistent client follow-up without asking recruiters to send every email or set every reminder manually.

Who can be added to a Firefish Email Sequence?

Firefish Contact Email Sequences are designed for client contacts and hiring managers with a valid email address who meet the sequence’s eligibility rules.

How can a contact enter a sequence?

Contacts can be enrolled manually from their record, enrolled in bulk from Contact Search or added automatically when they enter a matching lead type or reach a terms-review date.

Can we control when sequence emails are sent?

Yes. Your agency can choose the days and time window in which emails are allowed to send. When a stage becomes due outside that window, Firefish waits until the next permitted sending time.

Can a contact be in more than one sequence?

A contact can be active in multiple sequences when the relevant sequence settings allow concurrent enrolment.

Where can recruiters track active sequences?

Active sequence enrolments can be viewed from the Email Sequences area in Firefish. Recruiters can see details including the contact, company, owner, sequence, stage and latest trigger.

Is this just a data quality tool?

No. The goal is not cleaner data for the sake of cleaner data.

Profile Completeness Score helps agencies turn candidate data into commercial action by making incomplete records visible, giving recruiters a reason to re-engage candidates, and improving the quality of the data that drives placements and redeployment.

Can Firefish Email Sequences send text messages?

The current version of Contact Email Sequences sends emails only.

Ready to turn your data into revenue

Discover how Firefish unifies recruitment, sales and marketing data - all in one platform.
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User interface showing a recruiter summary of a marketing professional named Sarah, and a list of potential job matches with company, location, and match percentage details.