From Data to Decisions. From Decisions to Revenue.

Recruitment is full of data – but only if you can see it clearly does it become revenue. Firefish Analytics turns activity into insight, and insight into faster, better business decisions.
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You already have the data. Firefish AI helps you bill from it.

Real-time reporting across jobs, candidates, clients and recruiters
A full report card library built for recruitment analytics
Benchmark performance against industry data
Track account management and revenue growth
Measure recruiter productivity and ROI

Why use Firefish

Old Way

Guesswork & Lagging Reports
Recruiters wait on static exports or spreadsheets for reporting.
KPIs tracked inconsistently across teams.
Managers rely on gut feel to forecast and spot risks.
Business leaders can’t benchmark performance against the market.

New Way with Firefish

Real-Time & Actionable
Live dashboards with recruitment-specific KPIs available instantly.
Report card library makes analytics repeatable and recruiter-friendly.
Industry benchmarks show how your agency stacks up against competitors.
Managers track revenue, activity, and performance from one source of truth.
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Real-Time Recruitment Reporting

Stop waiting for end-of-month exports. Firefish reporting updates live, so you always know where jobs, candidates, leads and placements stand.
Real-time dashboards across pipeline, placements, and BD
No manual exports - always accurate, always up-to-date
Spot issues before they stall revenue

Report Card Library – Analytics Built for Recruiters

Generic reporting tools don’t reflect the realities of recruitment. Firefish report cards are built around agency workflows, giving recruiters instant access to the KPIs that matter. Teams can measure consistently and act quickly, without relying on analysts.
Pre-built report cards for jobs, candidates, clients, and revenue
Tailored to recruitment KPIs, not generic BI metrics
Shareable across teams for consistent measurement

Industry Benchmarking – Know Where You Stand

Agencies often set targets without knowing how they compare to the market. Firefish benchmarking reveals how your performance stacks up against peers across key recruitment metrics.
Compare data, jobs, revenue per recruiter and more to industry averages
Set targets grounded in real data
Spot growth opportunities where you’re outperforming competitors

Account Management & Revenue Reporting

Firefish ties action in your CRM back to the client, showing which accounts are driving profit. Recruiters can double down on strong relationships and course-correct underperforming ones.
See revenue per account, per client, and per recruiter
Identify your most profitable relationships
Uncover underperforming accounts before it’s too late

Recruiter Performance Reporting

Counting activities doesn’t prove recruiter impact. Firefish shows who converts activity into placements and revenue, not just volume. This makes it easy to reward performance based on ROI and outcomes.
Track jobs created, CVs sent, interviews arranged, and placements made
See revenue impact by recruiter, team, or office
Reward performance based on ROI, not just effort

Channel & Source Reporting

Recruiters waste budget on channels that don’t deliver. Firefish reporting shows exactly which sources generate applications, interviews, and placements. Agencies can reinvest in what works and cut spend where returns are low.
Track applications, interviews, and placements by source
Compare job boards, social media, referrals, and direct traffic
Measure ROI on every channel to guide marketing spend
Reallocate effort instantly when a source starts to underperform

"Firefish is just very data-driven, and we will continue to use it throughout the ongoing expansion of our business."

Sam Wild, Axion
Sam Wild, Axion

Turning data into revenue

Accelerate profitable agency growth when you put data at the heart of your recruitment agency.
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Recruiter Summary
Sarah is a highly motivated marketing professional with a strong background in leading multi-channel campaigns and managing client relationships. She combines analytical skills with creative execution, making her an excellent fit for growth-driven organisations. Candidates like Sarah are in high demand, particularly for mid-senior level marketing leadership roles.
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