Our Story, Mission & People

Our purpose (and passion) is accelerating profitable growth for recruitment agencies by unlocking the value in their data; empowering recruiters to exceed their potential.

Our Story

Wendy McDougall Firefish Founder

In a society where speed is everything, we believe that simply being fast isn’t enough. To win faster, recruiters need decision speed data.

Firefish is at the forefront of data-driven recruitment, empowering agencies with the data needed to make smarter decisions, faster.

As a multi-award-winning recruitment CRM, supporting data-driven recruiters in over 25 countries. We’ve built a community of recruiters who don’t just fill roles quickly; they are equipped with the insights that enable them to understand market trends, anticipate needs, and make data-driven decisions that accelerate profitable growth.

Powering a community of recruiters that aren’t just keeping up but leading the way.

Our History

Firefish First Hires


Firefish is born. It's time to change the future of recruitment software.

Firefish First Office


We move into our first office and also release our first recruitment blog, paving the way for some future awards.

Firefish Seed Funding


Time to accelerate growth! We complete a seed-funding round as well as launching our TEAM partnership.

Firefish Innovation 2015


Busy year! Firefish officially becomes a cloud-based solution. We also pick-up an award for 'Best Technical Innovation', all while moving into our new Aquarium.

Firefish Awards 2017


The awards keep coming! We pick-up a business award for 'Service Excellence' alongside 'Recruitment Blog of the Year'.

Firefish Awards 2018


No stopping us now! We scoop the award for 'Best Recruitment CRM' as well as placing 4th in Scotland's fastest growing companies.

Firefish 10th Birthday


Firefish turns 10 and we throw party or two to celebrate! We also introduce our work-from-anywhere policy.

Firefish Northern Tech Awards


Growth continues! Firefish is named in the top 100 Fastest Growing Tech Companies for the 4th consecutive year.


It's time for our next phase of growth. We successfully secure a £4m strategic investment to accelerate growth.

Leadership Team

Our Company Values

Be your customer

By understanding the challenges our customers face each day, we provide solutions to make their lives easier and their businesses more successful. If our customers are happy, then so are we!

Strive to be the best

We have one common goal: to be the best at what we do. We take on new challenges with gusto because we’re constantly looking for opportunities to learn and improve, knowing this is how we stay ahead of the competition.


We don’t take ourselves too seriously, and when we succeed, we like to shout about it! We truly believe that if we love working on our product, then our product will be one that customers love to us.

Fuelled by the success of our users

Today, Firefish helps recruitment companies of all sizes and industries to accelerate growth by putting data at the heart of their recruitment agency, and it’s  recognised by users who have voted us as the best Recruitment CRM software provider at a number of awards.

Recruiter AwardsBest Value BadgeCategory Leader LogoCyber Essentials LogoEase of Use BadgeMost Recommended Software Advice BadgeBest Support LogoBest Recruitment CRM Front Runner Logo