From Data to Deals.
Without the Spreadsheets.
Every email, call, and lead sits in one connected system - ready to qualify, convert, and analyse. No toggling tools, no copy-paste chaos. Just full-funnel visibility and smarter business development.

You already have the data. Firefish AI helps you bill from it.
Data-rich lead profiles—automatically enriched
Live pipeline visuals that show progress and status
AI-assisted emails that convert conversations into clients


Key Areas
Pipeline Management
Build lead pipelines that match your agency’s strategy.
Outreach
Win more business with outreach that converts.
Analyse
See where revenue comes from with actionable insights.
Pipeline Management
Your Pipeline. Your Strategy. Your Data.
Disconnected platforms make it hard to manage leads. Firefish lets recruiters build bespoke lead types, segment by stage, and track every opportunity in one place. This creates a clear, data-driven pipeline that fits how your agency wins business.
Spin up lead types in seconds
Filter by status, campaign, or owner
Surface the right leads for every user, automatically
Use your CRM data to build a pipeline.

Pipeline Management
Every Action Captured. Every Lead Enriched.
When activity is spread across systems, context gets lost. Firefish records every call, email, and task against a single lead profile, enriched with full history and next steps. Recruiters can qualify hot leads into jobs instantly with confidence.
Instant access to full lead history and next steps
See every activity, outcome and owner - no digging
Qualify hot leads into jobs with data pre-filled
No more information loss. Just informed decisions, faster.

Outreach
Write Faster with Email AI
Recycling templates wastes time and risks sounding generic. Firefish Email AI creates structured, personalised outreach from recruiter prompts and profile data. This delivers messages that feel tailored and convert faster.
AI-written messages that feel personal
Personalised intros, follow-ups
Recruiter-defined prompts for speed and consistency
Use your data to say the right thing - fast.

Outreach
Track Engagement with Email Intelligence
Guessing who’s interested leads to wasted follow-ups. Firefish Email Intelligence tracks every open, click, and reply across BD outreach. Recruiters can prioritise the warmest leads and strike while interest is high.
Open, click, and reply tracking built-in
Identify engaged leads and prioritise follow-up
Let data drive your next conversation - not gut feel.

Outreach
Spec CVs That Sell. Powered by Your Data.
Spec CVs only work when they land with context. Firefish enriches candidate CVs with skills and summaries, enabling recruiters to target the clients most likely to respond. Recruiters send fewer CVs but win more conversations and revenue.
Build spec campaigns in clicks using candidate profile data
Enriched profiles mean every CV goes out with context that sells
Segment by lead type, industry or campaign to hit the right audience
With Firefish, spec CVs become a data-driven sales engine.

Outreach
See Where Revenue Comes From
Leaders can’t grow pipelines if they don’t know where deals stall. Firefish BD Reporting shows where leads convert, where they go cold, and which sources drive revenue. Teams focus on the right activities to increase ROI.
Leads by Stage
Visualise your funnel and spot where leads go cold.
Conversion by Type
Focus on what sources generate revenue, not noise.
Active Leads by Owner
Compare recruiter performance and reassign as needed.
Pipeline Stage by Type
Analyse trends by lead type to forecast smarter.


Other Modules
Turning data into revenue
Accelerate profitable agency growth when you put data at the heart of your recruitment agency.
Recruiter Summary
Sarah is a highly motivated marketing professional with a strong background in leading multi-channel campaigns and managing client relationships. She combines analytical skills with creative execution, making her an excellent fit for growth-driven organisations. Candidates like Sarah are in high demand, particularly for mid-senior level marketing leadership roles.
Potential Matches
Digital Marketing Manager
87% match
Company:
BrightWave Tech
Location:
Leeds
Type:
Hybrid
Content & Campaigns Lead
82% match
Company:
Nova Brands
Location:
Manchester
Type:
On-site
CRM Marketing Specialist
72% match
Company:
Horizon Finance
Location:
UK-wide
Type:
Remote








