Data to Deals: Only for those Serious About Business Development
Alright, let’s be real for a minute … if your idea of Business Development is still “smash the phones and hope for the best,” you’re not just behind, you’re practically in a museum.
There is one truth when it comes to BD that you can longer ignore... it's the smartest who win, not those who shout the loudest. These smarty pants are exploiting their CRM for all its worth. A weapon, not a war cry!
Firefish isn’t just a place to dump candidate and client data, but it’s a smart Business Development command centre. So, if you’re ready to stop winging it and start winning it, here are five things we think you need to know.
Your pipeline is your power move, so use it like one.
➡️ Vacancies are down 14% year-on-year.
Start your day in lead management and pipelines, not your inbox. Why? Because your inbox is chaos. Your pipeline is strategy. It shows you who’s hot, who’s cooling off, and who’s ghosted you harder than Casper.
When you’ve got visibility and ownership, you’re not chasing but you’re choosing. That is what smart people do. And when the whole team’s working from the same rhythm? That’s when your bd stops being reactive and starts being relentless.
It’s still true … timing is everything.
➡️ 1 in 3 applications for agency listed jobs are submitted by existing CRM candidates.
Mass outreach is difficult and at times simply outdated. Use your email engagement insights to see who’s opened, clicked, or replied. Then hit them with messages that make sense, utilising tags and segments as your guide.
It’s not just about sending; it’s about savvy sending. Timing not right? Simply drop a spec cv template; It’s the recruitment version of “saw this and thought of you”.
If you’re relying on memory, you’re already losing
➡️ 14% increase in follow up activity when using CRM workflow and task tools
You’re busy. You forget things. That’s fine. But tasks don’t forget. Log a next step straight from the record and let Firefish handle the follow-up.
Use workflow prompts to keep the momentum going. It’s about more than automation, it’s insurance against your own chaos and that from those around you.
Dashboards aren’t just for managers who love graphs
➡️ Potential time-to-fill reductions of up to 50%.
Dashboards are for recruiters who want to know if their BD is actually working. Stop what you are doing and check your them now!
Are meetings going up? Are leads moving? Are you ghosting prospects by accident?
Dashboards give you the pulse of what is happening and if things look flat, tweak your message or your target. Identify the opportunity everyone else is missing.
Your CRM is a goldmine. Stop treating it like a graveyard.
➡️ 67%of agencies are prioritising re-engagement with existing candidates.
Translation? Your CRM isn’t just a tool; it’s a primary element of your strategy.
Every pillar or priority should have a topic focused on utilising the CRM to achieve greatness. If you don’t use it like the powerhouse it is, someone else will.
What is the one thing you can do today?
➡️ Figure out small moves that make a big impact. No excuses when you use Tasks!
Step 1: Open your pipeline.
Step 2: Filter to warm activity.
Step 3: Pick three conversations.
Step 4: Move them forward.
Step 5: Log a next step.
Step 6: Let Tasks handle the follow-up.
At Firefish we say it’s time to stop winging it and start winning it!
Your CRM isn't just a database but your BD wingman. It's ready when you are.
Not a Firefish customer and want to see it in action? Book a demo here.
