Agency Leadership
8
 min read

Balancing Progress and People: Navigating the AI and automation adoption dilemma in recruitment

Marta Kośmider
Marta Kośmider

There is no growth in recruitment without adopting new technology – and recently, AI has been at the forefront of most recruiters’ minds. 79% of industry professionals believe that AI will soon be sophisticated enough to make full hiring decisions – which poses a threat to recruiters allover. AI and automation will displace people; the only question is how that will impact your recruitment agency?

There is no denying that artificial intelligence can significantly improve your team’s efficiency and effectiveness, helping you save time and resources and focus on what matters most. However, balancing the adoption of the newest technologies and pushing your recruiters to be their best is a fine line – so we’re here to help.

Read on to understand:

🔹How to streamline your processes with AI 

🔹How to automate administrative elements of your work

🔹How to balance AI technology with people

Identifying how AI & automation can streamline your processes 

The key aspect of implementing AI into your agency is improving efficiency and being able to handle a bigger workload, not replacing the essential human element of recruitment. By reducing the administrative tasks you can make recruiters more efficient by giving them more time to build human relationships.

But having AI within your software is not enough. AI & automation need to be embedded into your processes.

How to automate processes with AI & automation 

Review the process of matching candidates with jobs

The first step in automating your current processes is taking a closer look at how your agency and recruiters currently match candidates with roles. However many steps you have in place from application to placement, make sure you're automating them where possible to reduce manual work, shorten time-per-placement, and allow your agency to take on more candidates and roles - and grow as a result.

Explore:

Candidate matching automation - features like potential matches within your CRM will suggest relevant candidates for each role, without your recruiters having to manually browse through CVs. 

Talent pools - create talent pools of candidates with similar experience, skillset, location, and requirements. With pre-sorted pools of candidates both BD and placement activities become much easier.

Engagement rankings - engagement rankings tell you whether the candidate you're trying to contact is engaged or not. It can save huge amounts of time otherwise wasted on disengaged candidates. 

Automate your job advert posting

Another vital step in your candidate placement process is creating and sending out job adverts for roles. But with AI and automation developments, you can take a lot of the heavy lifting out of these tasks so that your recruiters can simply refine suggested content and post.

Make sure you look at:

AI-powered advert content - With a native AI advert generator, you can create job ads in seconds in line with your brand voice and the job spec. This can dramatically reduce the time recruiters spend on adverts and improve consistency across your agency.

Job board multiposting - Instead of manually copying and pasting the job ad to multiple job boards, ensure you're using a multiposter, which will automatically post your ads to your chosen job boards.

Speed up your communications 

Finally, make sure you speed up your communications with automation features in your recruitment CRM. By creating relevant lists and using automated matching tools, you can refine audiences to send highly personalised bulk messages without having to spend hours sifting through candidate lists. 

Explore options to:

🔹Send bulk SMS messages to talent pools.

🔹Send bulk email and targeted mail shots to candidate lists.

Target job alerts for relevant roles.

“One of my favourite Firefish features is the AI. You're not only able to generate content with a few clicks, but also format CVs and write recruitment summaries with minimal effort, too. So whereas before you would have to type and write your recruitment summary about the candidate, Firefish actually pulls through the data that's already on them from the CV and creates a candidate profile. And I'm yet to come across a bad one if I'm honest. 

Firefish does it all for you. It really speeds up the process. 

Recruitment Fox

Finding a balance between AI & automation and people

Forecasts suggest that 30% of all jobs will be automated  by 2030, but as agency leaders, there are two paths that you can follow as these advances start to make an impact. Either you choose to do the same with less and become more profitable by reducing cost, or you redeploy talent to drive your business forward and increase profits by accelerating growth. 

1. Identify the areas where work can be automated

2. Explore the skillsets of your employees that could be redeployed

3. Move people to do more productive jobs while AI does the rest

Using AI & automation to optimise your agency management

Whilst your expertise is invaluable when running an agency,AI can help you make more data-driven decisions and speed up the growth of your business.

But for it to work, you need to embed the technology into your core processes.By doing so you will generate the data that can propel your agency to grow.