September 18, 2019

Firefish Product News: Direct Apply

Attract more candidates with Direct Apply from Firefish 

Did you know that 60% of candidates won’t complete a job application if it’s too long or complicated? Research has shown that you can improve your job ad conversion rates by as much as 365% just by reducing the length of your application process to under five minutes.


Here at Firefish, we can’t stand the idea of our customers losing so many potential applicants unnecessarily, so we’ve created a Direct Apply option to make it quick and simple for candidates to apply to adverts you post on job boards.


What does Direct Apply do?

With most CRMs, the journey for candidates applying for roles through job boards can be complicated, as they need to fill out the job board registration form first and then apply to your job ad.  Understandably, this results in a lot of candidates getting bored and dropping off before they finish applying.  


With Direct Apply, candidates only need to fill out one quick form (it takes less than a minute!) to register with the job board and apply to your job at the same time. It’s quick and simple, and causes candidate drop-off rates to reduce drastically.


When a candidate applies for a job using Direct Apply, Firefish will notify you through the CRM and automatically create or update their candidate record.


Our software will pull information from the application and CV to create a detailed candidate profile in your CRM that you can review at a glance.


Firefish also automatically attaches this new or updated profile to your active job so you’re able to manage all your applications directly in one place.


Here’s a quick video to show you how quick and easy it is for candidates to apply with Direct Apply:

So, what’s next…?

We’ve rolled out Direct Apply to all  that are supported by Firefish, which includes two of the largest boards in the UK, Total Jobs and Jobsite.


But we’re not stopping there! Our fabulous product team are already working to make Direct Apply available for Reed and Monster job boards too. They’ll be continuing the roll-out over the next couple of months, so stay tuned for updates.