Recruitment stats

Find out all the important recruitment statistics for 2020 on this page. From recruitment industry surveys to data insights, you'll find it all here!

Recruitment Statistics 2020

2020 has been tough for the recruitment industry – but the good news is, data shows we’re already bouncing back.

And the key to success in 2021? To pay attention to the recruitment statistics that tell you what’s really going on in your industry so you can adapt in response.

The stats on this page will help you get ahead of the curve by allowing you to base your 2021 recruitment strategy on facts – or download our data reports to get a deeper insight into the numbers.

Firefish Job Flow Index Jan-Dec 2020

Get a clear insight into how the recruitment industry is faring with this monthly report based on solid data.

The Future of the UK SME Recruitment Industry

What does recruitment after Covid-19 look like? View the report to find out the results of our industry survey.

The Impact of Covid-19 on the Recruitment Industry

What impact has Covid-19 had on recruitment? View the report to find out!

Covid-19 Recruitment Statistics

  • June 2020 saw a 14% increase in job postings – the first month to see growth in 2020 (Firefish Software, 2020)
  • The average number of applications per job has increased 40% since lockdown (Firefish Software, 2020)
  • Since Covid-19, Wednesday to Friday have held their place as the best days to post on social (Social Sprout, 2020)
  • 8am is stastically the best time to post job ads since Covid-19 (Firefish Software, 2020)

Recruitment Marketing Stats


  •  85% of candidates trust online reviews as much as a personal recommendation (Hubspot, 2020)
  • ‘Near me’ searches have increased 150% in the past two years (Hubspot, 2020)
  •  81% of job seekers want more job opportunities listed on Facebook (LinkHumans, 2020)
  • 70% of job seekers search for jobs on mobile (CareerBuilder, 2018)
  • 73% of 18-34 year olds found their last job through social media (Sprout Social, 2019)
  • 80% of recruiters consider social media to be either ‘essential’ or ‘fairly important’ to their overall recruiting strategy (CareerBuilder, 2018)
  • More than half of all Google searches end without a click on a result (Sparktoro, 2019)
  • Candidate application rates increase 34% when the job post includes a video (SmalBizGenius, 2020)
  • 78% say video has helped increase the quality of job applications (VideoMyJob, 2019)
  • 82% of candidates now search for jobs on mobile and 87% of mobile traffic will be  video by 2021 (Cisco, 2019)
  • Recruitment agencies are report 800% more engagement with job ads that have video embedded (VideoMyJob, 2019)
  • Candidate job ad conversions increase 400% when the application process is less than five minutes (SHRM, 2018)

Recruitment Sales Stats

  • 89% of recruitment prospects will already know if they want to work with your agency before they even take a call from a recruiter (Think With Google, 2019)
  • 19% of prospects want to connect with a recruiter when they’re still researching their brand. (Hubspot,2019)
  • It takes an average 18 calls to connect with decision maker. (Topo, 2019)
  • Only 24% of your recruitment BD emails will be opened by your prospect (Topo, 2020)
  • 70% of hiring managers will watch a video some time during their decision-making process – are you using video in your BD strategy? (Think With Google, 2015)
  • Decision makers are most likely to answer emails they receive at 6am (mashable, 2020)
  • You’re 34% more likely to get your prosepct to agree to something if you get to the ‘why’ immediately during a call (Harvard magazine, 2010)
  • 33% of email recipients open emails based on subject line alone (Convince and Convert, 2019)
  • A personalised subject line can increase your chances of a prospect opening your email by 22% (Upland Software, 2018)
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