Recruitment stats

Recruitment Marketing Stats

• 85% of candidates trust online reviews as much as a personal recommendation (Hubspot, 2020)
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• ‘Near me’ searches have increased 150% in the past two years (Hubspot, 2020)
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• ‍81% of job seekers want more job opportunities listed on Facebook (LinkHumans, 2020)
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• 73% of 18-34 year olds found their last job through social media (Sprout Social, 2019)
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• Candidate application rates increase 34% when the job post includes a video (SmalBizGenius, 2020)
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• 82% of candidates now search for jobs on mobile and 87% of mobile traffic will be  video by 2021 (Cisco, 2019)
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• Recruitment agencies are report 800% more engagement with job ads that have video embedded (VideoMyJob, 2019)
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• 79% of job seekers have used social media in their job search in the last year (Job description library, 2021)
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• 86% of HR professionals say recruitment is becoming more like marketing (Glassdoor, 2020)

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Hiring Stats

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• 73% of job seekers say the process of looking for a job is one of the most stressful events in life (Small Biz, 2021)
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• 73% of applicants only apply to a company that has similar values to them (Glassdoor, 2021)
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• ‍A quarter of job seekers would actually turndown a job offer if it did not allow a work from home option in the current environment (Career Builder 2021)
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• 83% of candidates say it would greatly improve the overall experience of job hunting if employers provided a clear timeline of the hiring process (Small Biz, 2021)
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• 89% of HR and hiring professionals say a multi-generational workforce makes a company more successful (LinkedIn, 2020)
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• 89% of job seekers agree that an employer’s career website is important for finding key information (Small Biz, 2021)
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• Hiring managers and recruiters spend between 6-8 seconds looking at a CV (Stand out CV, 2021)

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Job Market Stats

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• 45% of employers say they can’t find the workers with the skills they need in 2021.(Small biz genius, 2021)
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• Almost half of businesses (46%) have struggled to recruit for roles that require data skills (Gov.uk, 2021)
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• 87% of respondents in a Glassdoor study say their company either experienced skill gaps in 2020, or expect them within a few years (Glassdoor, 2020)
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• 17% of employers believe that their company will be able to anticipate what skills their organizations will need in 3 years (Glassdoor, 2020)
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• In June 2021 there were 9x more recruiter jobs posted compared to June 2020 (HR News, 2021)
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Recruitment Sales Stats

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• 89% of recruitment prospects will already know if they want to work with your agency before they even take a call from a recruiter (Think With Google, 2019)
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• 19% of prospects want to connect with a recruiter when they’re still researching their brand. (Hubspot,2019)
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• It takes an average 18 calls to connect with a decision maker. (Topo, 2019)
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• Only 24% of your recruitment BD emails will be opened by your prospect (Topo, 2020)
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• A recruiter’s conversation skills (40%),and appearance or personal style (37%) often prove to be the decisive factors that impact candidates’ view of the company (Jobvite,2019)
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• Decision makers are most likely to answer emails they receive at 6am (mashable, 2020)
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• 33% of email recipients open emails based on subject line alone (Convince and Convert, 2019)

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