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Step 1 of 2
Your point of view
Firefish × Ringover · UK Recruitment BD Diagnostic
Build your BD plan
Six quick questions for a readiness score, your live market signal and a 30-day plan.
First, who is this plan for?
Enter your details to start the diagnostic and get your plan.
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Step 1 of 2 — Your point of view
≈ 60s
What is your target market?
Pick where you can explain why a buyer should choose you. We'll show the live UK signal.
Choose your target market…
Account focus
Which accounts are you focused on?
Pick the play to focus on first.
Reason to call
What client pain do you solve best?
Lead with the problem, not the service — it becomes your opening line.
Choose the lead client problem…
Next: your readiness →
Step 2 of 2 — Your engine readiness
≈ 60s
How well is the buying committee mapped?
Aim for two to three mapped contacts per account, each with verified details.
Usable data
Can your team act on the data?
On 10 owned accounts — contacts, details, last touch and owner visible in under two minutes?
Review & coaching
How do you review BD today?
Activity shows effort; conversion shows progress.
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Build my plan