Personalised SMS campaigns have the highest impact and deliver the greatest return on investment. By coupling Talent Pools with your SMS campaigns, you'll be able to create high-impact personalised campaigns that lead to more placements.
Segment your database into dynamic talent pools using filters such as location, job type, contract end-date and much more. Once your Talent Pools are setup, you'll be able to send personalised campaigns to candidates within your chosen pools at the click of a button.
SMS campaigns on Firefish have many uses. This could be something simple, such as re-engaging candidates in the database that you haven't spoken with in a while, broadcasting your jobs or wishing a candidate well before an interview.
After that, you can move up to sending segmented SMS campaigns to candidates already engaged and in your talent pools. A more advanced SMS use might be something like a candidate survey sent out over SMS - giving you both brand exposure and candidate insight.