Building a Recruitment Franchise

Who Are Nine Twenty?

 
Nine Twenty are a boutique specialist recruitment agency based in Glasgow, Scotland.  Since 2004 they have forged a reputation as a leader in the technology recruitment sector.  Growing rapidly, they were keen to explore the opportunity for franchising.  Thus, Nine Twenty Manufacturing & Engineering was born.
 

How Has Firefish Helped Build Their Recruitment Franchise?

 

Through working as a recruiter at Nine Twenty, Karen Stewart fell in love with the Nine Twenty ethos – the brand, the people and the level of service offered to candidates and clients.  Aiming to replicate this USP, she knew that there was much greater value in franchising with the agency, taking advantage of the huge support network offered by the Nine Twenty brand.
 
Once the franchising decision was made, through Firefish Software Nine Twenty were able to quickly offer their first franchisee a fully branded website that bolts onto the current CRM and database.  This meant that Karen could add her fresh clean data to a system that had historical information and intellectual property already included.  Starting with a warm, GDPR ready pool of candidates was a real key feature for the newly created Nine Twenty Manufacturing & Engineering division, and it is thanks to this that they are on track for a turnover of over £1million in their first year.
 
By franchising through Firefish Software, Nine Twenty have been able to ensure there is no duplication of work, as both brands can communicate effectively using the system.  By enabling cross collaboration and maintaining access to one database, Gordon can ensure service levels remain high – a key USP for the Nine Twenty brand.
 

Why Do Nine Twenty #lovethefish?

 
In addition to the ability to franchise easily and quickly, Gordon’s team also value the support offered from Firefish.  With the introduction of the GDPR, recruitment agencies have had to re-evaluate how they hold data, how they contact candidates and how they stay in touch with clients.  Firefish has created a wealth of content on how to prepare for the legislation, as well as making product changes to help Nine Twenty on the road to compliance.
 
As the software has been designed by recruiters, for recruiters, Gordon feels that Firefish understands the challenges his recruitment teams face day to day.  By constantly updating the product, adding new social media and digital platforms, plus tweaks to make the system more compliant, Firefish has ensured Nine Twenty remain at the cutting edge of technology recruitment.
 
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